That makes sense.  Thanks for taking the time to share the experience and show what FN is all about! :)

Hey Kevin, great questions. I think this type of launch can be leveraged by any startup that wants to make a big splash or come out with a bang. However, in some cases it’s better for a startup to remain stealthy and fly under the radar, so that might vary by sector. (Sometimes, a startup’s best asset is its ability to take competitors by surprise.)

When a conference doesn’t have a similar competition, one can still make a big splash by using social media like Twitter leading up to the event. Most of these conferences leverage #hashmarks with the conference name used by attendees before, during, and after the event. Start sending our your message a few weeks prior to the conference using these hashmarks.

Also, it’s a great idea to pre-seed traditional media, analysts, news outlets, potential customers, and social media that you have an exciting launch during the conference, and pointing everyone to your booth… it is a great way to ensure people come and check your company out!

Thanks Thue!