{"id":12320,"date":"2018-05-20T16:49:50","date_gmt":"2018-05-20T23:49:50","guid":{"rendered":"http:\/\/fnmarketing.wpengine.com\/?p=12320"},"modified":"2020-07-21T15:57:13","modified_gmt":"2020-07-21T22:57:13","slug":"marketing-success-starts-with-a-solid-foundation","status":"publish","type":"post","link":"https:\/\/foundersnetwork.com\/marketing-success-starts-with-a-solid-foundation\/","title":{"rendered":"Marketing Success Starts With a Solid Foundation"},"content":{"rendered":"<p>By Jane Willis from Proper Rebel<\/p>\n<p>www.goproperrebel.com<\/p>\n<p><span style=\"font-weight: 400;\">We love the concepts of growth marketing: listen to users, test and learn, be discoverable, get viral reach, leverage partners and platforms, and empower your influencers. \u00a0\u00a0And we believe that your marketing programs will be much more successful if they have an insight-driven, rock-solid foundation from which to launch marketing activities. \u00a0By this we mean a clear understanding of the buyer journey and customer\u2019s pains and gains, which inform the messaging platform and your go to market model. \u00a0<\/span><\/p>\n<p>My business partner, Joan Bodensteiner, and I have launched hundreds of products at large companies like Adobe and VMWare, fast growth small businesses and start-ups. \u00a0We have led strategy exercises at major corporations and have also experienced the \u201cshoot from the hip\u201d style of start-ups. \u00a0We thought: \u201dHow can we leverage the best practices of both?\u201d.<\/p>\n<p>Proper Rebel is our new venture that is dedicated to helping companies create a lean, but powerful foundation for strategy and marketing by blending the best of the corporate and start-up ways of working to improve business outcomes. It is fast, it is \u00a0insight-driven, and it will save you from making mistakes later down the road by taking the time to build a solid, yet flexible foundation.<\/p>\n<p><span style=\"font-weight: 400;\">We have a list of the <\/span><a href=\"http:\/\/www.goproperrebel.com\/single-post\/2015\/11\/29\/No-More-Savings\"><span style=\"font-weight: 400;\">Five Deadly Start-Up Marketing Mistakes<\/span><\/a><span style=\"font-weight: 400;\"> on our blog. As an example, one of them is \u201cNot knowing the details of a customer\u2019s journey through purchase and active use\u201d. \u00a0The point is that if you don\u2019t know how your customers make buying decisions and who is involved, it is unlikely you will create a marketing and sales experience that easily motivates them to purchase. \u00a0<\/span><\/p>\n<p>Our Founders Network workshop is a hands-on experience in which you will create a solid marketing foundation for your business with our help. \u00a0We\u2019ll share our process and templates, and we\u2019ll give you some fun exercises and games that will get you thinking and creating. \u00a0We\u2019ll \u00a0cover:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Buyer\u2019s Journey Map: \u00a0Detailing the customer experience in purchasing a product like yours \u00a0to help you align your messaging, content and actions with THEIR way of buying.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Circles of Influence: \u00a0Setting up an actionable plan to leverage influencers and resources that motivate a prospect and seal a deal.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Messaging Platform: \u00a0Based on customer insights you will create a messaging strategy that hits on the emotional pains and gains to connect and motivate people to take action.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We will also cover selling models, competitive research, and how to set and test pricing.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Our participants tend to walk away with an actionable plan and the knowledge and tools to help them with the next product or marketing challenge. These foundational elements will help you build your initial marketing strategy, and will help you troubleshoot and improve existing marketing programs. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Jane Willis from Proper Rebel www.goproperrebel.com We love the concepts of growth marketing: listen to users, test and learn, be discoverable, get viral reach, leverage partners and platforms, and &#8230; <\/p>\n<div><a href=\"https:\/\/foundersnetwork.com\/marketing-success-starts-with-a-solid-foundation\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":31,"featured_media":17608,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[7170],"tags":[],"table_tags":[],"class_list":["post-12320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-mentorship-programs"],"acf":[],"featured_image_data":{"src":"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2019\/06\/Summit-Header-2.jpg","alt":"Summit Header 2","caption":""},"_links":{"self":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/posts\/12320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/comments?post=12320"}],"version-history":[{"count":0,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/posts\/12320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/media\/17608"}],"wp:attachment":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/media?parent=12320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/categories?post=12320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/tags?post=12320"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/table_tags?post=12320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}