{"id":19846,"date":"2021-07-19T16:25:05","date_gmt":"2021-07-19T23:25:05","guid":{"rendered":"https:\/\/foundersnetwork.com\/?p=19846"},"modified":"2026-03-25T16:37:59","modified_gmt":"2026-03-25T23:37:59","slug":"demystifying-product-led-growth-with-mickey-alon-of-gainsight","status":"publish","type":"post","link":"https:\/\/foundersnetwork.com\/demystifying-product-led-growth-with-mickey-alon-of-gainsight\/","title":{"rendered":"Demystifying Product-led Growth with Mickey Alon of Gainsight"},"content":{"rendered":"<blockquote>\n<h3>At the beginning of any startup, the focus is always going to be on closing the deal. It is a new startup\u2019s job to prove the viability of its business model. But past a certain point, the focus must move from viability to growth.<\/p>\n<\/h3>\n<\/blockquote>\n<div><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3FSSEzd1xZg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span style=\"font-size: 16px;\"><a href=\"https:\/\/foundersnetwork.com\/event-video-library\/?page_id=20424&amp;preview=true&amp;wchannelid=1kf2f5hdr1&amp;wmediaid=7lqdw0zwj6\">Click here to watch the ENTIRE video<\/a><\/span><\/h3>\n<div>or explore our entire <span style=\"color: #008080;\"><a style=\"color: teal;\" href=\"https:\/\/fndrs.net\/3utK12X\">event video library<\/a><\/span><\/div>\n<\/div>\n<p>It is true that SaaS companies are reliant on customer acquisition and retention for this. Mickey Alon explains, \u201cproduct success can be measured based on product adoption and customer engagement metrics.\u201d It might seem like the way to achieve this is via product-market fit, but that alone is not enough. \u201cBuilding a new and innovative product with well-defined requirements, on time and on budget, does not guarantee success.\u201d<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Ffoundersnetwork.com%2F%3Fp%3D19846&#038;text=%E2%80%9CBuilding%20a%20new%20and%20innovative%20product%20with%20well-defined%20requirements%2C%20on%20time%20and%20on%20budget%2C%20does%20not%20guarantee%20success.%E2%80%9D%20-%20%40mickey_alon&#038;via=foundersnetwork&#038;related=foundersnetwork' target='_blank'rel=\"noopener noreferrer\">\u201cBuilding a new and innovative product with well-defined requirements, on time and on budget, does not guarantee success.\u201d - @mickey_alon <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Ffoundersnetwork.com%2F%3Fp%3D19846&#038;text=%E2%80%9CBuilding%20a%20new%20and%20innovative%20product%20with%20well-defined%20requirements%2C%20on%20time%20and%20on%20budget%2C%20does%20not%20guarantee%20success.%E2%80%9D%20-%20%40mickey_alon&#038;via=foundersnetwork&#038;related=foundersnetwork' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>Rather, to achieve success, it is imperative that marketing and customer success are tied into product development from an early stage. Timing is everything, and nowhere is that more true than with customer engagement and product development. It is critical to tie the two together to accomplish real growth. Alon explains that it is a \u201cproduct-led approach that allows your product teams to deliver valuable features to the market sooner.\u201d<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Ffoundersnetwork.com%2F%3Fp%3D19846&#038;text=%E2%80%9CProduct%20success%20can%20be%20measured%20based%20on%20product%20adoption%20and%20customer%20engagement%20metrics.%E2%80%9D%20-%20%40mickey_alon&#038;via=foundersnetwork&#038;related=foundersnetwork' target='_blank'rel=\"noopener noreferrer\">\u201cProduct success can be measured based on product adoption and customer engagement metrics.\u201d - @mickey_alon <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Ffoundersnetwork.com%2F%3Fp%3D19846&#038;text=%E2%80%9CProduct%20success%20can%20be%20measured%20based%20on%20product%20adoption%20and%20customer%20engagement%20metrics.%E2%80%9D%20-%20%40mickey_alon&#038;via=foundersnetwork&#038;related=foundersnetwork' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>Join <a href=\"https:\/\/foundersnetwork.com\/\">Founders Network<\/a> as we host <a href=\"https:\/\/foundersnetwork.com\/function\/pulse-for-product-key-lessons-from-mickey-alon-of-gainsight-acquired-1b\/\">Mickey Alon\u2019s Global Keynote<\/a> where he will discuss in-depth these critical considerations for all SaaS companies:<\/p>\n<ul>\n<li>Why timely engagement is critical to driving growth<\/li>\n<li>Why product-market fit is not enough on its own<\/li>\n<li>How to deliver a winning customer-centric experience<\/li>\n<li>How to implement a better product-led go-to-market strategy<\/li>\n<li>How to use product teams to lead your company\u2019s growth<\/li>\n<\/ul>\n<p>Learn more about the many upcoming events hosted by <a href=\"https:\/\/foundersnetwork.com\/\">Founders Network<\/a> and <a href=\"https:\/\/foundersnetwork.com\/request\/\">request an invitation<\/a> to see if you qualify for membership.<\/p>\n<p>To learn more about considerations for SaaS,<a class=\"c-link\" tabindex=\"-1\" href=\"https:\/\/foundersnetwork.com\/request\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/foundersnetwork.com\/request\/\" data-sk=\"tooltip_parent\" data-remove-tab-index=\"true\">\u00a0see if you qualify for membership<\/a>\u00a0<b data-stringify-type=\"bold\">and check out the\u00a0<\/b><b data-stringify-type=\"bold\"><a class=\"c-link\" tabindex=\"-1\" href=\"https:\/\/foundersnetwork.com\/event-video-library\/?page_id=20424&amp;preview=true&amp;wchannelid=1kf2f5hdr1&amp;wmediaid=75sc1osope\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/foundersnetwork.com\/?page_id=20424&amp;preview=true?wchannelid=1kf2f5hdr1&amp;wvideoid=f9ukh2h6xr\" data-sk=\"tooltip_parent\" data-remove-tab-index=\"true\">webinar<\/a><\/b><b data-stringify-type=\"bold\"> from July 21.<\/b><\/p>\n<p><script>; 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It is a new startup\u2019s job to prove the viability of its business &#8230; <\/p>\n<div><a href=\"https:\/\/foundersnetwork.com\/demystifying-product-led-growth-with-mickey-alon-of-gainsight\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":31,"featured_media":19849,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[144],"tags":[],"table_tags":[],"class_list":["post-19846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-startup-advice"],"acf":[],"featured_image_data":{"src":"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2021\/07\/Fn-IRL-2019-20-1.jpg","alt":"Mickey Alon","caption":""},"_links":{"self":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/posts\/19846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/comments?post=19846"}],"version-history":[{"count":0,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/posts\/19846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/media\/19849"}],"wp:attachment":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/media?parent=19846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/categories?post=19846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/tags?post=19846"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/table_tags?post=19846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}