{"id":19911,"date":"2021-08-05T20:38:41","date_gmt":"2021-08-06T03:38:41","guid":{"rendered":"https:\/\/foundersnetwork.com\/?p=19911"},"modified":"2026-04-15T16:32:54","modified_gmt":"2026-04-15T23:32:54","slug":"reclaim-your-purpose-for-startup-success-with-holly-woods","status":"publish","type":"post","link":"https:\/\/foundersnetwork.com\/reclaim-your-purpose-for-startup-success-with-holly-woods\/","title":{"rendered":"Reclaim your Purpose for Startup Success with Holly Woods"},"content":{"rendered":"
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According to experts, about 90% of startups end in failure<\/a>. In many cases, entrepreneurs simply run out of money and are forced to quit. However, according to consultant and coach Holly Woods, there is a deeper reason for insolvency: Founders lack clarity about what matters to them and what they want to achieve. For several decades, Woods has been helping them find their purpose, which, in turn, leads to profit and success. \u201cWhen you are focused on why you got into a product or niche, you can make decisions that result in more optimized strategies,\u201d says Woods.<\/h3>\n<\/blockquote>\n

Having spent 35 years in human and organizational development as well as 30 years building and scaling businesses, Holly Woods<\/a>, Phd is well poised to help clients discern their business intentions. She is the founder of The Emergence Institute<\/a>, which guides visionaries, innovators and changemakers to get deep clarity about purpose and build products and business rooted in it. An Integral Master Coach, Purpose Guide, Professional Mediator and Facilitator, Master Energy Practitioner, and a Stages of Consciousness developmental practitioner, <\/i>she is also the author of The Golden Thread: Where to Find Purpose in the Stages of Your Life<\/i> (2020)<\/a>.<\/p>\n\u201cWhen you are focused on why you got into a product or niche, you can make decisions that result in more optimized strategies.\u201d - @hollykwoods <\/a><\/span>Share on X<\/a><\/span>\n

At an upcoming Founders Network event<\/a>, Woods will demonstrate how more precise clarity about purpose helps you create products that represent the true talents you bring to the world, enables you to stay inspired for the long-haul and more easily course correct, all while guiding your next steps toward profit.<\/p>\n

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\nTo learn more about persevering through challenges,\u00a0see if you qualify for membership<\/a>\u00a0and check out the\u00a0<\/b>webinar<\/a><\/b> from August 12.<\/b><\/p>\n<\/blockquote>\n

Register at Founders Network<\/a> and check if you qualify for full membership<\/a> to:\u00a0<\/p>\n

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  • Explore the Golden Thread<\/i> that led you to your product\/ innovation and business<\/li>\n
  • Become newly inspired about the WHY behind your product\/ innovation<\/li>\n
  • Gain clarity, focus and flow to guide your next steps<\/li>\n
  • Reap the benefits of your precise purpose for yourself, your business and the world<\/li>\n<\/ul>\n

    For those doubting their ability to make a success of their current projects, Woods initiates a process of rediscovery. \u201cOnce founders reclaim their purpose and get reenergized, they can truly commit to their startup and persevere through any challenges that come up,\u201d she explains.\u00a0<\/p>\n\u201cOnce founders reclaim their purpose and get reenergized, they can truly commit to their startup and persevere through any challenges that come up.\u201d - @hollykwoods <\/a><\/span>Share on X<\/a><\/span>\n

    Using your Origin Story to Explore the <\/b>Golden Thread <\/i><\/b>of Purpose<\/b><\/p>\n

    Many of us live unintentional lives and are unaware that our impulses and the things that excite us are rooted in our origin stories. Woods helps people \u201cunpack who they are\u201d and look through their personal history to find the common themes and motivations. \u201cThe golden thread<\/i> is really the thread of purpose as it weaves itself through your life and helps create clarity and focus about what would be your next best step.\u201d Many people set out on a path because it seems like the most viable alternative for them, but don\u2019t know why. Woods believes that becoming conscious about one\u2019s deeper intentions will help refine efforts. For entrepreneurs, this knowledge helps them to best market their product or service and to become aware of the next step<\/a> to take for the company’s growth.<\/p>\n

    Staying in Positive Motion with the <\/b>Purpose Flywheel<\/i><\/b>\u2122<\/a><\/p>\n

    Coined in the book Good to Great<\/i> <\/a>by Jim Collins, the term \u2018flywheel effect\u2019 refers to the concept that successful enterprises are characterized by a process that resembles pushing a flywheel, a mechanism once used in large machinery to keep them going. Companies operate successfully by creating systems that enhance stability, resilience and momentum, even in volatile growth phases.<\/p>\n\u201cThe golden thread is really the thread of purpose as it weaves itself through your life and helps create clarity and focus about what would be your next best step.\u201d - @hollykwoods <\/a><\/span>Share on X<\/a><\/span>\n

    According to Woods, the \u201cperpetual motion\u201d mechanism suggested by a flywheel also mimics the notion of the evolutionary impulse to improve as a means of filling the ever-expanding universe. That requires iteration, which requires feedback. In our own lives, we must continuously experiment, fail and receive feedback from the system in order to learn \u2013 a process that Woods knows well from working with clients.<\/p>\n

    Inspired by her experiences setting up \u201cvirtuous cycles\u201d for her clients, she created the Purpose Flywheel\u2122, \u201ca continuous series of learning loops\u201d that enable startup founders and others to find clarity about their direction and keep experimenting toward success.\u00a0\u00a0\u00a0<\/p>\n

    Taking the Next Big Step Amid Doubt<\/b><\/p>\n

    When you have created something successful, the next step can feel daunting. Woods recalls working with a serial entrepreneur who had successfully built a $500M environmental cleanup company. He was about to exit and had no idea what to do next. During his work with Woods, he became aware of his next desired direction, an area in which he had been volunteering his services, but he had a crisis of confidence about his right to turn a passion project into a business. After working through those doubt<\/a>s and getting precise clarity about his purpose, he immediately started building his new venture, this time in an arena that reflected his purpose.\u00a0<\/p>\n\u201cIt is difficult to move forward in things that matter most, to reveal ourselves to the world, so we choose something that feels easier.\u201d - @hollykwoods <\/a><\/span>Share on X<\/a><\/span>\n

    According to Woods, \u201cIt is difficult to move forward in things that matter most, to reveal ourselves to the world, so we choose something that feels easier.\u201d\u00a0 But, she adds, it is only when we are in alignment with our purpose that true innovation can happen.<\/p>\n

    In that spirit, she has created the Purpose LaunchLab<\/a> Incubator for innovators and founders who want to get more clarity about their purpose and product<\/a>.\u00a0 By approaching new initiatives this way, many entrepreneurs are finding they can improve efficiency and profit, leading to more startup success stories.<\/p>\n

    To learn more about persevering through challenges,\u00a0see if you qualify for membership<\/a>\u00a0and check out the\u00a0<\/b>webinar<\/a><\/b> from August 12.<\/b><\/p>\n