{"id":20323,"global_id":"foundersnetwork.com?id=20323","global_id_lineage":["foundersnetwork.com?id=20323"],"author":"163","status":"publish","date":"2021-11-24 16:06:13","date_utc":"2021-11-25 00:06:13","modified":"2021-11-24 16:06:13","modified_utc":"2021-11-25 00:06:13","url":"https:\/\/foundersnetwork.com\/function\/how-to-use-youtube-marketing-and-advertising-to-scale-growth\/","rest_url":"https:\/\/foundersnetwork.com\/wp-json\/tribe\/events\/v1\/events\/20323","title":"How to Use YouTube Marketing and Advertising to Scale Growth","description":"<div>Join Marlon Doll as he talks on how to grow and retain audiences on YouTube and how to convert them into leads or sales.<\/div>\n<div style=\"margin-top: 20px\">\n<div style=\"margin: 20px 10px;font-size: 15px;line-height: 22px;font-weight: 400;text-align: left\">\n<p><strong>It\u2019s no secret that YouTube, one of the world\u2019s largest search engines, has eclipsed most other forms of social media in terms of overall transaction value. Startups spend vast amounts of money on their video production, however many of these campaigns don\u2019t result in solid leads. <\/strong><a href=\"https:\/\/www.linkedin.com\/in\/marlondoll\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>Marlon Doll<\/strong><\/a><strong>, is the founder of <\/strong><a href=\"https:\/\/www.linkedin.com\/company\/vireovideo\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>Vireo Video<\/strong><\/a><strong> Marketing, a YouTube marketing agency focusing on helping brands generate more viewership and sales from YouTube.<\/strong><\/p>\n<p>On December 9th, he will present a webinar focusing on how to grow and retain audiences on YouTube and how to convert them into leads or sales. He will share his YouTube expertise, including ways to optimize organic content, how to use paid ads to scale, and what is new in the world of AI video marketing. With his finger on the pulse of the constantly changing world of video-based social marketing, Marlon will offer a fresh perspective tailored to the needs of founders.<\/p>\n<p>You\u2019ll learn:<\/p>\n<ul>\n<li>How to grow your YouTube Audience Organically <\/li>\n<li>How to get your YouTube Ads in front of your Target Audience<\/li>\n<li>How to Create a YouTube Ad that Converts<\/li>\n<li>How to leverage AI tools for Video Marketing Growth<\/li>\n<\/ul>\n<p><strong>About the Speaker:<\/strong><\/p>\n<p><a href=\"https:\/\/members.foundersnetwork.com\/profile\/2531\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>Marlon Doll<\/strong><\/a><strong> <\/strong>is the founder and lead video strategist of <a href=\"https:\/\/www.vireovideo.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Vireo Video<\/a> Marketing. He\u2019s a YouTube Certified Consultant in Audience Growth and Digital Rights Management.<\/p>\n<p>At Vireo Video, he helps clients develop effective video content strategies and funnels that convert viewers into customers. Marlon and his team specialize in developing and implementing strategic growth and conversion campaigns on YouTube with Organic Video SEO Optimization, and YouTube Advertising.<\/p>\n<p>Prior to Vireo Video, Marlon worked at the world&#8217;s largest YouTube network BBTV, consulting some of the largest channels on YouTube, helping them to grow and monetize their audience.<\/p>\n<p>Marlon is also a content creator himself, hosting an online cooking show called \u2018Bachelor on a Budget\u2019 where he teaches viewers how to cook healthy, tasty, and affordable plant-based meals. The channel has grown to over 60,000 subscribers.<\/p>\n<\/p>\n<h2>Complimentary Ticket:<\/h2>\n<p><strong>Are you a full-time tech founder? Be our guest! During COVID, we\u2019re making our events available to tech founders\u00a0<\/strong><em><strong>everywhere<\/strong><\/em><strong>. Enjoy a complimentary ticket to come learn from fellow tech founders, partners and investors. Already used your complimentary guest pass?\u00a0<\/strong><a href=\"https:\/\/foundersnetwork.com\/request\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>Request an invite<\/strong><\/a><strong>\u00a0to see if you qualify for membership.<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<h3>About Founders Network:<\/h3>\n<p>Founded in 2011, <a href=\"https:\/\/foundersnetwork.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Founders Network<\/a> offers lifelong peer mentorship to over 600 tech startup founders globally. Our platform, programs and high-touch service facilitate authentic experience sharing, warm introductions and long-term professional relationships. Additional benefits include over $500k in startup discounts and promotion to 2,000 newsletter readers. Members are located in San Francisco, New York City, Los Angeles, Vancouver, Toronto, London and other tech hubs. Each month our Membership Committee admits a new cohort of full-time tech founders who are nominated by an existing member. Learn more at <a href=\"https:\/\/foundersnetwork.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/foundersnetwork.com<\/a><\/p>\n<p>\u00a0<\/p>\n<h3>Confidentiality Policy<\/h3>\n<p>All information shared within Founders Network is strictly confidential. We are built on a foundation of trust, and the community takes confidentiality seriously. Investors, members, and staff all share experiences and opinions off the record.\u00a0 In this roundtable forum, we continue to model our fnValues of Reciprocity, Humility, Authenticity and Inclusivity.<\/p>\n<\/div>\n<\/div>","excerpt":"","slug":"how-to-use-youtube-marketing-and-advertising-to-scale-growth","image":{"url":"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2021\/11\/342e5f7e8d715f519dc52278c176ab18-u8nSaV.tmp_.jpg","id":20324,"extension":"jpg","width":2000,"height":1000,"sizes":{"medium":{"width":300,"height":150,"mime-type":"image\/jpeg","url":"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2021\/11\/342e5f7e8d715f519dc52278c176ab18-u8nSaV.tmp_-300x150.jpg"},"large":{"width":1024,"height":512,"mime-type":"image\/jpeg","url":"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2021\/11\/342e5f7e8d715f519dc52278c176ab18-u8nSaV.tmp_-1024x512.jpg"},"thumbnail":{"width":150,"height":150,"mime-type":"image\/jpeg","url":"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2021\/11\/342e5f7e8d715f519dc52278c176ab18-u8nSaV.tmp_-150x150.jpg"},"medium_large":{"width":768,"height":384,"mime-type":"image\/jpeg","url":"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2021\/11\/342e5f7e8d715f519dc52278c176ab18-u8nSaV.tmp_-768x384.jpg"},"1536x1536":{"width":1536,"height":768,"mime-type":"image\/jpeg","url":"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2021\/11\/342e5f7e8d715f519dc52278c176ab18-u8nSaV.tmp_-1536x768.jpg"},"post-thumbnail":{"width":100,"height":50,"mime-type":"image\/jpeg","url":"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2021\/11\/342e5f7e8d715f519dc52278c176ab18-u8nSaV.tmp_-100x50.jpg"},"entry":{"width":1280,"height":640,"mime-type":"image\/jpeg","url":"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2021\/11\/342e5f7e8d715f519dc52278c176ab18-u8nSaV.tmp_-1280x640.jpg"},"entry-cropped":{"width":1280,"height":715,"mime-type":"image\/jpeg","url":"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2021\/11\/342e5f7e8d715f519dc52278c176ab18-u8nSaV.tmp_-1280x715.jpg"},"entry-fullwidth":{"width":1280,"height":640,"mime-type":"image\/jpeg","url":"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2021\/11\/342e5f7e8d715f519dc52278c176ab18-u8nSaV.tmp_-1280x640.jpg"},"entry-cropped-fullwidth":{"width":1280,"height":715,"mime-type":"image\/jpeg","url":"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2021\/11\/342e5f7e8d715f519dc52278c176ab18-u8nSaV.tmp_-1280x715.jpg"},"mailchimp":{"width":560,"height":280,"mime-type":"image\/jpeg","url":"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2021\/11\/342e5f7e8d715f519dc52278c176ab18-u8nSaV.tmp_-560x280.jpg"}}},"all_day":false,"start_date":"2021-12-09 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