{"id":22365,"date":"2023-07-18T12:22:17","date_gmt":"2023-07-18T19:22:17","guid":{"rendered":"https:\/\/foundersnetwork.com\/?p=22365"},"modified":"2026-04-15T14:51:09","modified_gmt":"2026-04-15T21:51:09","slug":"how-to-attract-startup-investors-when-you-dont-fit-the-mold","status":"publish","type":"post","link":"https:\/\/foundersnetwork.com\/how-to-attract-startup-investors-when-you-dont-fit-the-mold\/","title":{"rendered":"How to Attract Startup Investors When You Don\u2019t Fit the Mold"},"content":{"rendered":"
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To learn how to attract startup investors,<\/b> click here<\/b><\/a> to watch Pam Marrone’s<\/b> global keynote<\/strong><\/a>.<\/p>\n<\/blockquote>\n

Last year, women-founded startups in the U.S. secured just <\/span>1.9%<\/span><\/a> of venture capital (around $4.5 billion) of the total $238.3 billion allocated, according to the latest data from PitchBook.\u00a0<\/span><\/p>\n

\u201cThe statistics show that the amount of venture capital going to women is very small,\u201d says serial entrepreneur Pam Marrone<\/a>. \u201cThat’s a major challenge. Women entrepreneurs don’t get their share of venture capital.\u201d<\/span><\/p>\n

However, despite the disparity and the challenges many women founders face, Pam has been fortunate to secure funding throughout her startup journey. The multi-time founder has raised nearly $300 million from investors. Her second startup, AgraQuest, was acquired by Bayer Crop Science for nearly $500 million. And her third startup, ag-tech company Marrone Bio went public in 2013 and was acquired for $260 million last year.<\/span><\/p>\n

Now Pam devotes her time to helping other startup founders as an advisor.<\/span><\/p>\n

\u00a0In a global keynote for Founders Network<\/a> on August 17, she shared her tips for attracting startup investors when you don\u2019t fit the mold. Whether you\u2019re a founder from a minority group or a technical founder struggling to establish credibility, Pam shared insights on what investors are looking for.<\/span><\/p>\n

Her webinar covered:<\/span><\/p>\n