{"id":74,"date":"2011-08-03T12:58:54","date_gmt":"2011-08-03T19:58:54","guid":{"rendered":"http:\/\/foundersnetwork.com\/?p=74"},"modified":"2018-11-11T15:00:42","modified_gmt":"2018-11-11T23:00:42","slug":"flashback-crafting-a-compelling-startup-vision","status":"publish","type":"post","link":"https:\/\/foundersnetwork.com\/flashback-crafting-a-compelling-startup-vision\/","title":{"rendered":"Crafting a Compelling Startup Vision"},"content":{"rendered":"<p>A compelling vision statement is a valuable tool for startup founders. In large corporations a vision statement helps organize and motivate and existing group of people around a shared picture of a desired future state. In startups the purpose of a vision statement is less about creating clarity among an existing group and more about inspiring a new group to work together, often with no or reduced pay. \u00a0But what are the components of a compelling startup vision? \u00a0Is a clear startup vision always necessary? \u00a0How is a vision different from your mission? \u00a0This edition of\u00a0<em>Good News for Founders<\/em>\u00a0offers resources to help you understand what makes a compelling startup vision and how to craft or refine one for your startup.<\/p>\n<p><!--more--><\/p>\n<div>\n<ul>\n<li>Inspiring a shared vision is one of the fundamentals of leading a startup. \u00a0Read this Harvard Business Review\u00a0<a href=\"http:\/\/hbr.org\/2009\/01\/to-lead-create-a-shared-vision\/ar\/1\" target=\"none\">article<\/a>\u00a0on Barry Posner and Jim Kouzes\u00a0<em>Leadership Challenge<\/em>.<\/li>\n<li>Lifehacker&#8217;s\u00a0<a href=\"http:\/\/www.lifehack.org\/articles\/lifehack\/what%E2%80%99s-the-difference-between-mission-and-vision.html\" target=\"none\">take<\/a>\u00a0on the difference between vision and mission: mission is what you do every day, vision is where you want to go. \u00a0You don&#8217;t need both.<\/li>\n<li>Jim Collins (author of\u00a0<em>Good to Great<\/em>) has this\u00a0<a href=\"http:\/\/www.jimcollins.com\/tools\/vision-framework.pdf\" target=\"none\">framework<\/a>\u00a0and this\u00a0<a href=\"http:\/\/www.amazon.com\/gp\/product\/B00005REHB?ie=UTF8&amp;tag=kevinorg-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B00005REHB\" target=\"none\">guide<\/a>\u00a0available for crafting a vision.<\/li>\n<li>Erica Olsen&#8217;s youtube breakdown of the\u00a0<a href=\"http:\/\/www.youtube.com\/watch?v=ioY-YSOKBtY\" target=\"none\">components<\/a>\u00a0of a compelling vision.<\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A compelling vision statement is a valuable tool for startup founders. In large corporations a vision statement helps organize and motivate and existing group of people around a shared picture &#8230; <\/p>\n<div><a href=\"https:\/\/foundersnetwork.com\/flashback-crafting-a-compelling-startup-vision\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":62,"featured_media":16225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[144],"tags":[98,90],"table_tags":[],"class_list":["post-74","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-startup-advice","tag-startups","tag-tech-founders"],"acf":[],"featured_image_data":{"src":"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2011\/08\/Crafting-a-Startup-Vision.jpg","alt":"Crafting a Startup Vision","caption":"In large corporations a vision statement helps organize and motivate an existing group of people around a shared picture of a desired future state."},"_links":{"self":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/posts\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/comments?post=74"}],"version-history":[{"count":0,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/posts\/74\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/media\/16225"}],"wp:attachment":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/media?parent=74"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/categories?post=74"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/tags?post=74"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/table_tags?post=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}