{"id":8943,"date":"2015-05-27T16:07:25","date_gmt":"2015-05-27T23:07:25","guid":{"rendered":"http:\/\/foundersnetwork.com\/?p=8943"},"modified":"2018-09-13T15:46:13","modified_gmt":"2018-09-13T22:46:13","slug":"globalizing-silicon-valley-advice-on-tech-culture","status":"publish","type":"post","link":"https:\/\/foundersnetwork.com\/globalizing-silicon-valley-advice-on-tech-culture\/","title":{"rendered":"7 key pieces of advice from international founders who brought tech culture home and made it their own"},"content":{"rendered":"<p>Founders Network draws entrepreneurs primarily from American tech hubs, building a cohort of startups in San Francisco, Silicon Valley and New York. But founder communities are seeing huge growth world-wide. How does the game change when you\u2019re working from Helsinki, Prague, Lima, or Mexico City?<\/p>\n<p>Startup CEOs from Europe and Latin America weighed in for an exclusive Founders Edge feature with 7 key pieces of advice on finding a founder peer group and using it strategically. Read on to learn how they:<\/p>\n<ul>\n<li><b><\/b><b>Find a founder peer group that crosses borders<\/b><\/li>\n<li><b>Start in Silicon Valley, but don\u2019t end there<\/b><\/li>\n<li><b>Import tech culture, but apply it to their own<\/b><\/li>\n<li><b>Commute, but do it smarter (and often online)<\/b><\/li>\n<li><b>Look larger than their locale<\/b><\/li>\n<li><b>Leverage local resources<\/b><\/li>\n<li><b>Signal an international culture fit with more than metrics<\/b><\/li>\n<\/ul>\n<p>Building a bridge to the Bay Area \u2013 its resources, but also its mentality \u2013 helps startups leverage geographic advantages (inexpensive rent and talent, limited competition) and work against disadvantages (immature capital markets and limited networking opportunities), according to <a href=\"https:\/\/members.foundersnetwork.com\/profile\/993\/\">Rafael Jimenez<\/a>, the Mexico City-based founder of Seenapse.<\/p>\n<p>He says that just hearing success stories from the U.S. has helped catalyze a local investment market still feeling burned from the dotcom crash and recession.<\/p>\n<p><i><a href=\"http:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/rafael_new_mexico2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8952\" src=\"http:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/rafael_new_mexico2.jpg\" alt=\"Rafael in Mexico City\" width=\"700\" height=\"388\" srcset=\"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/rafael_new_mexico2.jpg 2354w, https:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/rafael_new_mexico2-300x166.jpg 300w, https:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/rafael_new_mexico2-1024x567.jpg 1024w, https:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/rafael_new_mexico2-100x55.jpg 100w, https:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/rafael_new_mexico2-890x493.jpg 890w, https:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/rafael_new_mexico2-1280x709.jpg 1280w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/i>\u201cSince this ecosystem is fairly new, there haven&#8217;t been many exits (less than 5, maybe) and so experienced mentors and investors are quite rare,\u201d Rafael says of Mexico City.<\/p>\n<blockquote  class=\"x-blockquote x-pullquote right\" >\u201cThe Founders Network model is what&#8217;s needed here \u2013 we don&#8217;t have many people to follow, and could instead build a peer-to-peer network.\u201d<\/blockquote>\n<p><b>FIND A FOUNDER PEER GROUP THAT CROSSES BORDERS <\/b><\/p>\n<p><a href=\"https:\/\/members.foundersnetwork.com\/profile\/960\/\">Ondrej Homola<\/a>\u2019s startup, Corinth, built a global publishing platform for education from their base in Prague. He sees government funding, European Union support and proliferating incubators in the Czech Republic providing more and more resources.<\/p>\n<p>Like Rafael, he sees a problem of peer group \u2013 \u201cThe lack of CEO type founders with international experience, as well as ambitions,\u201d Ondrej says.<\/p>\n<p>\u201cLife in Prague\u00a0is awesome \u2013 great culture and food, Brno (the second biggest city in the Czech Republic after Prague)\u00a0is getting quite hip with a great pool of developers. But sales and marketing is still not in our blood. At the end of the day we are still a small province \u2013 if you want to make global impact, you have to go to Silicon Valley.\u201d<\/p>\n<p>As Corinth\u2019s CEO, Ondrej spends half his time in the Bay Area, forging connections and partnerships.<\/p>\n<p>\u201cThat is crucial for us \u2013 we have recently been preparing for fundraising, and particularly for a foreign company there is much more to learn and adapt\u201d he says. \u201cJust following the discussion from other Founders Network members I find an interesting piece of information almost every single day.\u201d<\/p>\n<blockquote  class=\"x-blockquote x-pullquote right\" >\u201cAlso, just hanging out with other FN folks is cool &#8211; at end of the day, founders are quite special animals.\u201d<\/blockquote>\n<p><b>START IN SILICON VALLEY, BUT DON\u2019T END THERE<\/b><\/p>\n<p>Finding a peer group of those \u201cspecial animals\u201d often starts with a pilgrimage to the Bay Area, but it doesn\u2019t end there. For founders used to working alone, visiting a tech hub can feel magical.<\/p>\n<p>\u201cI remember it like I was a kid in Disneyland, I learned so much,\u201d Founders Network member <a href=\"https:\/\/members.foundersnetwork.com\/profile\/806\/\">Pedro Neira Ferrand<\/a> says of traveling from Peru to Palo Alto as part of Blackbox Connect, an accelerator for international startup founders.<\/p>\n<p>Pedro met Founders Network members and savored the opportunity to connect with a far broader \u2013 and more experienced \u2013 range of entrepreneurs than were available in Peru.<\/p>\n<p>\u201dIt was very helpful to see other entrepreneurs like me, with the same challenges and some of the same issues that I have, but in a completely different environment.\u201d<\/p>\n<p>Finnish entrepreneur <a href=\"https:\/\/members.foundersnetwork.com\/profile\/438\/\">Rami Korhonen<\/a> was working at RocketSpace, a shared office space that serves a cluster of startups in San Francisco. His current startup \u2013 <a href=\"http:\/\/www.playmysong.com\/\">Playmysong<\/a> \u2013 functions as a social jukebox app.<\/p>\n<p>He tagged\u00a0along on a startup ski bus, chatted\u00a0with others on the way up the mountain and made connections he could carry back to Scandinavia \u2013 Founders Network among them.<\/p>\n<p>His observation: networking has to scale across geography as well as time \u2013 so seek out the kind of connection that can thrive beyond a first face-to-face.<\/p>\n<p>\u201cGoing back 15 years, when I studied in the tech industry here in Finland, things were siloed \u2013 people were at their own companies, in their own world, thinking they had something unique,\u201d Rami says. \u201cIn SF it was about people meeting all the time, giving instant feedback and learning. Founders Network is a virtual community that exemplifies the same idea \u2013 the sharing mentality.\u201d<\/p>\n<blockquote  class=\"x-blockquote x-pullquote right\" >\u201cIt\u2019s a selective group of handpicked people who are in the thick and thin of being a startup \u2013 some have companies that are doing well, some companies are not doing so well\u201d<\/blockquote>\n<p>\u201cBut everybody is getting more experience every day,\u201d Rami says.<\/p>\n<p>\u201cThere\u2019s an atmosphere of people exchanging ideas and helping each other \u2013 it\u2019s a virtual version of what I learned when I lived in San Francisco.\u201d<\/p>\n<p>Finding these opportunities takes travel, and conversation \u2013 but making something out of them in the long term requires a very basic investment: time.<\/p>\n<p>Staying plugged into online communities from a non-central location requires active participation, not just a browse through\u00a0what everyone else is saying.<\/p>\n<p>\u201cThe more I put time aside and participate actively, the more I\u2019ll get help myself,\u201d Rami says.<\/p>\n<p><b>IMPORT TECH CULTURE, BUT APPLY IT TO YOUR OWN<\/b><\/p>\n<p>Tech culture is an exportable commodity, and the iconography of incubators like Finland\u2019s <a href=\"http:\/\/startupsauna.com\/\">StartupSauna<\/a> conveys a clear message: American tech hubs have a defining status when it comes to \u201cstartup life.\u201d<\/p>\n<p><a href=\"http:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-7.02.29-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8949\" src=\"http:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-7.02.29-PM.png\" alt=\"Startup Sauna\" width=\"700\" height=\"368\" srcset=\"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-7.02.29-PM.png 1008w, https:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-7.02.29-PM-300x158.png 300w, https:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-7.02.29-PM-100x53.png 100w, https:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/Screen-Shot-2015-05-26-at-7.02.29-PM-890x468.png 890w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a>However,\u00a0communities like Startup Sauna remain deeply rooted in their countries of origin, with coaching, live events and a shared workspace in Helsinki. They import cultural values, such as tolerance for failure, a need for speed and love of collaboration \u2013 and apply them to the local scene.<\/p>\n<p>Rami has seen the Finnish scene grow as groups of students at Aalto University began pilgrimages to Silicon Valley \u2013 not to migrate, but to pick and choose what resources would help their own community.<\/p>\n<p>If there\u2019s a game-changing idea out there, Rami adds, it\u2019s only going to surface when groups of innovators cross-pollinate.<\/p>\n<blockquote  class=\"x-blockquote x-pullquote right\" >\u201cThe world has changed \u2013 people understand that you need to be open-minded and communicate a lot in order to find the winning formula.\u201d<\/blockquote>\n<p><a href=\"http:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/IMG_4891-001.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8955\" src=\"http:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/IMG_4891-001.jpg\" alt=\"Seenapse in Mexico City\" width=\"700\" height=\"409\" srcset=\"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/IMG_4891-001.jpg 700w, https:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/IMG_4891-001-300x175.jpg 300w, https:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/IMG_4891-001-100x58.jpg 100w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a>\u201cI&#8217;d say that we&#8217;re constantly looking to Silicon Valley for cues on what&#8217;s good or bad and adjusting our criteria,\u201d Rafael says of Mexico City. \u201cWe\u2019ve always been hard workers so that hasn\u2019t changed, but failure used to have a lot more stigma.\u201d<\/p>\n<p><b>COMMUTE, BUT DO IT SMARTER<\/b><\/p>\n<p>International entrepreneurs have all felt the pull \u2013 many spend months or years in New York or California building connections. Others expand a startup to locate a management team in a tech hub, while maintaining the majority of a company in its country of origin.<\/p>\n<p>How much can an entrepreneur glean in one visit, or monthly trips? More than you might guess, Founders Network members say.<\/p>\n<p>A founder based in San Francisco building relationships with five different venture capitalists as his company develops won\u2019t be meeting with them weekly \u00a0\u2013 no one has time for that.<\/p>\n<p>\u201cIf you\u2019re only going to the area once every month or two months, but you\u2019re always going to the right place and meeting the right people, it\u2019s almost the same thing,\u201d Rami says. \u201cBut if you go for a month and expect something to happen \u2013 that\u2019s a tall order.\u201d<\/p>\n<p>\u201cLearn what you can, get the tools you need, and decide whether to move there for longer.\u201d<\/p>\n<p>What does it mean, to learn the ecosystem and find one\u2019s place within it? Think of it as understanding the competition\u2019s energy level, Rami says. Ultimately, you\u2019re all competing for the same thing, even for different apps operating in completely disparate fields. In the end, every founder needs attention and money. Both are limited resources.<\/p>\n<p>\u201cOther companies are after the same thing you are and it\u2019s good to see it,\u201d Rami says. \u201cYou need to understand \u2013 ok fine, this is what I\u2019m up against.\u201d<\/p>\n<p>Pedro Neira Ferrand\u2019s fourth company\u00a0in Peru, <a href=\"http:\/\/mimediamanzana.pe\/\">Mi Media Manzana<\/a>, has looked like your typical startup story from the inside \u2013 find a brilliant team, rent an empty office, find a big table and stack people around, working shoulder to shoulder for the first four months. But a look out their window shows the beautiful Miraflores neighborhood \u2013 known for many things, but not tech.<\/p>\n<p><a href=\"http:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/Miraflores_Skyline_Lima_Peru.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8951\" src=\"http:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/Miraflores_Skyline_Lima_Peru.png\" alt=\"Miraflores Peru\" width=\"700\" height=\"292\" srcset=\"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/Miraflores_Skyline_Lima_Peru.png 892w, https:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/Miraflores_Skyline_Lima_Peru-300x125.png 300w, https:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/Miraflores_Skyline_Lima_Peru-100x42.png 100w, https:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/Miraflores_Skyline_Lima_Peru-890x372.png 890w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a>As Pedro\u00a0closes\u00a0a second round, which expanded to international investment, he required a foreign frame of reference \u2013 and had to pitch on a scale that made the 600 million consumers in his region sound like only a first step.<\/p>\n<p>\u201cIf you\u2019re going to pitch something that can take over the Latin American market, 95 percent of people in Silicon Valley would not be interested \u2013 because the opportunity is too small. In Silicon Valley people want the next thing to take over the world,\u201d Pedro says. \u201cIn Latin America, people just want to hear an interesting opportunity.\u201d<\/p>\n<p><b>LOOK LARGER THAN YOUR LOCALE<\/b><\/p>\n<p>\u201cThe only reason to have a startup in Finland is to figure out a business that you can grow outside of Finland. Otherwise there are much easier ways to get by,\u201d Rami notes drily. \u201cTen million people go to Manhattan every day. In Finland, we have a total of 5 million people. It is a very small market.\u201d<\/p>\n<p>\u201cIf I were in San Francisco I\u2019d be building a service that can be used all around the world, and if I\u2019m here, I want to build a service that can be used all around the world,\u201d Rami says.<\/p>\n<p>For international investors, any location outside a tech hub is typically viewed as a weakness. Founders face a perceptions game \u2013 their regional market is too small, the team too untried, resources too limited \u2013 but there are workarounds.<\/p>\n<p>\u201cInternationally I am not Peruvian, I am Latin American,\u201d Pedro says.<\/p>\n<blockquote  class=\"x-blockquote x-pullquote right\" >\u201cWe try to tell a story where the important thing is not the market where you are based geographically, but the market you are addressing.\u201d<\/blockquote>\n<p>And counterintuitively, when an international startup first goes out for funding, its location in an underdeveloped tech scene can be a huge advantage \u2013 local investors appreciate your proximity, and will notice you in an uncrowded playing field. Wealthy backers won\u2019t fit the Bay Area profile of an angel investor or venture fund \u2013 they\u2019re more likely to be wealthy individuals with a real estate portfolio and excess liquidity.<\/p>\n<p><b>LEVERAGE LOCAL RESOURCES<\/b><\/p>\n<p>\u201c99 percent of the people who invest in a startup here, it will be their first investment of the kind,\u201d Pedro says of Latin America. He has to have very early conversations about how startup investment requires high tolerance for failure. \u201cThey don\u2019t know the terms, they don\u2019t know the risk \u00a0\u2013 they don\u2019t know the things that are taken for granted in Silicon Valley.\u201d<\/p>\n<p>Once a startup has passed that initial funding hurdle, opportunities open up &#8211; government programs and regional investors like Lifeline Ventures, in Helsinki, who are well connected across the U.S. and UK.<\/p>\n<p>\u201cOnce your company really has it going, they can syndicate,\u201d Rami says.<\/p>\n<p>But where does a founder start?<\/p>\n<blockquote  class=\"x-blockquote x-pullquote right\" >Start networking early, and do it constantly, not when you need to raise money but every week, so that when you need to leverage your network, it is already there.<\/blockquote><i> <\/i><\/p>\n<p>In regions with very concentrated wealth and no developed tech investment culture, finding early funding requires tapping into a tight local network of wealthy backers, and then working with them to expand.<\/p>\n<p>\u201cLocal investors sometimes have a connection with someone outside the region. Once you have an international investor, maybe you can get another one,\u201d Pedro says. \u201cIf you tell enough people that you are raising money, eventually someone will have a friend who is looking to invest in startups in Latin America.\u201d<\/p>\n<p><b>SIGNAL A CULTURE FIT WITH MORE THAN JUST METRICS<\/b><\/p>\n<p>Investors have a hundred American companies they can invest in any day. How does a Finnish, Peruvian, or Czech company stand out? With metrics, but also with something more.<\/p>\n<p>Finns are known for speaking little and doing much. That can be an asset \u2013 Finnish people know how to build. But as Ondrej also observed in the Czech Republic, typically they haven\u2019t known how to market to a Bay Area audience. That\u2019s starting to change, Rami says.<\/p>\n<blockquote  class=\"x-blockquote x-pullquote right\" >\u201cFunders want to invest in companies that are culturally quite close, if not geographically.\u201d<\/blockquote>\n<p>\u201cThe U.S. is all about communication \u2013 telling your story in a nutshell and being very concise,\u201d Rami says. \u201cFast enough to not waste anybody\u2019s time.\u201d<\/p>\n<p>Pedro has seen the same thing coming from Peru \u2013 \u201cWe come from a completely different culture \u2013 if you are going to make a pitch to raise money here, you have to give a lot of information and convince a lot of people. In Silicon Valley, people just don\u2019t have time.\u201d<\/p>\n<p>How does a founder learn to selectively adopt this style, regardless of his or her background? Rami spent time watching pitching events in San Francisco, got feedback on his own style and continued to hone his presentation back in Helsinki.<\/p>\n<blockquote  class=\"x-blockquote x-pullquote right\" >\u201cIt helped me to start sharpening the message \u2013 no matter what I\u2019m doing \u2013 either in sales or the next startup.\u201d<\/blockquote>\n<p>This doesn\u2019t mean dropping personal style or rejecting local norms \u2013 just adding code-switching to the repertoire, via practice and time spent with a peer group versed in the game, either in person or through action-oriented forums like the Founders Network.<\/p>\n<p>\u201cOnce you know how to do it, you don\u2019t have to do it all the time,\u201d Rami says. \u00a0And there are always surprises. His startup has been a\/b testing an international sales landing page \u2013 and the version larded with text outperformed a pithier pitch. Don\u2019t believe the Bay Area canon, chapter and verse \u2013 but learn to use what it offers.<\/p>\n<p>\u201cIf you don\u2019t know how to say what you\u2019re doing in a few sentences, you\u2019re going to be in trouble sooner or later,\u201d Rami says. \u201cLearn to do it fast and you\u2019ve got a chance to take longer later.\u201d<\/p>\n<p>Succinct pitching may be the first must-have skill international founders pick up in Silicon Valley. Tolerance for failure is the most-cited value they wistfully wish for upon returning to home communities. Serial entrepreneurship and a fast-moving, \u201cbreak to build\u201d mindset can make it seem as though the U.S. heroizes the idea of failure, along with risk-taking and betting big.<\/p>\n<p>Other nations don\u2019t yet share the sentiment, Rami says.<\/p>\n<blockquote  class=\"x-blockquote x-pullquote right\" >\u201cThis ecosystem can\u2019t grow until we realize that in the process of building something great, you try a lot of things. Most of which fail.\u201d<\/blockquote>\n<p>\u201cThat\u2019s the change that\u2019s coming to Finland,\u201d Rami says. \u201c\u201cPeople are realizing that you need to get constant feedback and adjust.\u201d<\/p>\n<p>\u201cIt\u2019s ok to fail as long as you fail fast, as long as you\u2019re honest with it, and don\u2019t repeat those mistakes ten times in a row.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founders Network draws entrepreneurs primarily from American tech hubs, building a cohort of startups in San Francisco, Silicon Valley and New York. But founder communities are seeing huge growth world-wide. &#8230; <\/p>\n<div><a href=\"https:\/\/foundersnetwork.com\/globalizing-silicon-valley-advice-on-tech-culture\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":31,"featured_media":9031,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[144],"tags":[7351,90],"table_tags":[],"class_list":["post-8943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-startup-advice","tag-bogota","tag-tech-founders"],"acf":[],"featured_image_data":{"src":"https:\/\/foundersnetwork.com\/wp-content\/uploads\/2015\/05\/globalizing-11.jpg","alt":"Globalizing Silicon Valley","caption":""},"_links":{"self":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/posts\/8943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/comments?post=8943"}],"version-history":[{"count":0,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/posts\/8943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/media\/9031"}],"wp:attachment":[{"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/media?parent=8943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/categories?post=8943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/tags?post=8943"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/foundersnetwork.com\/wp-json\/wp\/v2\/table_tags?post=8943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}